Skip to main content

Top 12 Totango Competitors and Alternatives (2024)

Compare and choose from the best Totango competitors our list of top 12 alternatives in 2024. Make an informed decision for your business today!

customer segmentation analysis
Totango Competitors
avatarAkram HassanJune 28, 2024

Can you enhance your customer segmentation analysis to propel your business growth? Understanding Totango competitors can provide valuable insights into alternatives to help you achieve your objectives. Keep reading to learn about the competitors and alternatives to Totango that can give your business an edge.

In this regard, Rengage's solution, drive loyalty and growth, can be a valuable tool for achieving your objectives.

Table of Contents

  • What is Totango?
  • How Totango Works and Why Users Might Consider Alternatives
  • Top 12 Totango Competitors and Alternatives
  • How to Choose the Right CSM Software for Your Company
  • Benefits of Using Totango Alternatives
  • How much do Totango alternatives typically cost?
  • What are some key differences between Totango and its competitors?
  • Create Personalized Experiences That Drive Loyalty and Growth with Rengage — Book A Free Demo Today

What is Totango?

What is Tango and Tango Competitors

Totango is a leading Customer Success Management (CSM) software platform designed to empower businesses to retain customers, drive growth, and maximize customer lifetime value. It offers a comprehensive suite of features that help businesses manage the entire customer lifecycle, from onboarding new customers to ensuring long-term success. Here are some key functionalities of Totango:

Customer Health Scoring

It assigns scores to customers based on various factors, such as activity levels, sentiment analysis, and key usage metrics. This enables proactive identification of at-risk customers and allows you to focus on customers most likely to churn.

User Journey Mapping

Provides visual representations of customer interactions with your product or service. By understanding user journeys, you can identify potential roadblocks and optimize the user experience for improved engagement.

Success Plan Creation

It enables the creation of personalized success plans for each customer, outlining specific goals, milestones, and communication strategies tailored to their unique needs.

Reporting & Analytics

Offers robust reporting and analytics tools that provide valuable insights into customer health, user behavior, and the effectiveness of your customer success initiatives.


Integrates with various CRM (Customer Relationship Management) and marketing automation platforms, allowing for a unified view of customer data and streamlined workflows. By leveraging these functionalities, Totango helps businesses:

Reduce Customer Churn

Proactively identifying at-risk customers allows you to intervene and address potential issues before they lead to churn.

Increase Customer Lifetime Value

By focusing on customer success initiatives, you can ensure customers find value in your product or service, leading to long-term relationships and increased revenue.

Improve Customer Satisfaction

Personalized customer success plans and improved user experience increase customer satisfaction and loyalty.

Optimize Customer Success Workflows

Streamlined workflows and data integration enhance team collaboration and overall customer success efficiency.

How Totango Works and Why Users Might Consider Alternatives

How it works - Tango Competitors

Totango's Workflow

Data Collection

Totango gathers data from various sources, including product usage, customer interactions, and support tickets.

Customer Segmentation & Health Scoring

Customers are segmented based on relevant criteria, and health scores are assigned to assess their churn risk.

Success Plan Creation

Personalized success plans are created for each customer, outlining goals, communication strategies, and key milestones.

Engagement & Proactive Outreach

The customer success team leverages Totango's functionalities to proactively engage with customers, address potential issues, and ensure they achieve success.

Reporting & Analysis

Data and insights from Totango are used to measure the effectiveness of customer success initiatives and identify areas for improvement.

Why Users Might Consider Alternatives


Totango's pricing structure might not suit all businesses, particularly smaller companies with limited budgets.


For some businesses, the breadth of Totango's functionalities might be overwhelming, especially if they only require a subset of CSM features.

Industry Focus

Some CSM alternatives might cater to specific industries and offer features tailored to those sectors, potentially providing a better fit for businesses in those industries.

Integration Needs

Depending on existing CRM, marketing automation, or other business tools, users might require an alternative CSM solution with more seamless integrations for optimal data flow.

No-Code Customer Journey Management

We provide a comprehensive solution for managing and enhancing customer journeys, delivering insights and measurable outcomes with no code. We accelerate your customer journey from onboarding and activation to conversion and churn, enabling customers to unlock revenue from their existing users.

With Rengage, you can get insights into your segments, run campaigns with an intuitive journey manager, and get insights to measure how your journeys impact users conversion through our journey moments and journey builder features.

  • Journey Moments: insights into your micro-segments
  • Journey Builder: intuitive multi-channel marketing automation
  • Insights prediction and attribution

Book a free demo to transform customer interactions into personalized experiences that drive loyalty and growth.

Top 12 Totango Competitors and Alternatives

1. Rengage

Tools - Tango Competitors

Rengage offers a comprehensive solution for managing and enhancing customer journeys, delivering insights and measurable outcomes with no code. Their platform accelerates customer journeys from onboarding to conversion and churn, enabling customers to unlock revenue from their existing user base. With features like Journey Moments and Journey Builder, businesses can get:

  • Insights
  • Run campaigns
  • Measure the impact of their customer journeys

Book a free demo to transform customer interactions into personalized experiences that drive loyalty and growth.

2. ChurnZero

ChurnZero focuses primarily on churn management and revenue retention, making it an essential tool for businesses that prioritize customer retention and revenue growth. Its strengths lie in:

  • Churn prediction capabilities
  • Proactive churn prevention strategies
  • Seamless integration with popular marketing automation platforms

3. Planhat

Planhat stands out for its user-friendly interface and affordability. It caters primarily to SMBs looking for a cost-effective CSM solution. Key features include:

  • Success plan creation
  • Task management
  • Reporting and analytics tools

Its competitive pricing and focus on task management make it an excellent choice for budget-conscious businesses.

4. Catalyst

Catalyst specializes in customer onboarding and adoption, offering guided product tours, in-app messaging, and user engagement tools to improve customer activation and product adoption rates. Ideal for businesses with complex products or services requiring structured onboarding experiences.

5. Vitally

Vitally offers a comprehensive suite of CSM tools, focusing on data-driven customer success strategies with features like:

  • Customer segmentation
  • NPS tracking
  • Success plan management

6. Pendo

Pendo is a digital product adoption platform that complements CSM suites like Totango. Their user behavior analytics and in-app guidance functionalities help businesses optimize the product experience, improving user adoption and engagement.

7. UserLeap

UserLeap focuses on user onboarding and product training, offering:

  • Interactive onboarding flows
  • Personalized learning paths
  • Progress tracking and reporting features

It is ideal for businesses with complex products or high customer churn rates.

8. SuccessFactors Learning

SuccessFactors Learning is an LMS that integrates with CSM software like Totango, providing:

  • Customer training & enablement
  • Content management & delivery
  • Performance tracking & analytics

A good fit for businesses requiring ongoing customer training and enablement.

9. Salesforce Service Cloud

Salesforce Service Cloud offers:

  • Omnichannel customer support
  • Case management and ticketing
  • Knowledge base management features

It is an excellent addition to CSM suites and empowers businesses to provide exceptional customer service experiences.

10. Zendesk Sell

Zendesk Sell is a CRM platform focusing on:

  • Sales automation & pipeline management
  • Customer relationship management
  • Integrations with CSM software

Ideal for businesses looking for a comprehensive CRM solution integrated with their CSM software.

11. Chorus

Chorus is a conversation intelligence platform offering:

  • Call recording and transcription
  • Call coaching and enablement
  • Insights and analytics from customer conversations

It is a valuable addition for businesses that rely heavily on customer calls and interactions for customer success.

12. Amplitude

Amplitude is a digital analytics platform offering:

  • User behavior & product analytics
  • A/B testing & feature optimization
  • Customer segmentation & cohort analysis

Ideal for businesses focused on data-driven decision-making and product optimization.

How to Choose the Right CSM Software for Your Company

How to Choose - Tango Competitors

1. Define Your Customer Success Goals

When selecting Customer Success Management (CSM) software, defining your customer success objectives is crucial. Are you looking to decrease customer churn, boost lifetime value, or enhance customer satisfaction? Clearly outlining your goals will help you choose the right features in your CSM software solution.

2. Identify Your Key Features

List the essential features your CSM software must have. Do you need customer health scoring, user journey mapping, success plan creation, robust reporting, or seamless integrations with existing tools? Prioritize the functionalities that are most crucial for achieving your customer success goals.

3. Evaluate Scalability

Think about your business's growth potential. Select a CSM software that can seamlessly grow as your customer base expands. A solution that might seem adequate now could become restrictive or cumbersome as your business scales.

4. Assess User Interface (UI)

Choose CSM software with a user-friendly interface that your team can easily adopt. A complex or confusing UI can hinder adoption and slow down your customer success efforts. Opt for a solution with an intuitive interface that empowers your team to leverage its functionalities effectively.

5. Integration Needs

Assess how seamlessly the CSM software integrates with your existing CRM, marketing automation platform, and other business tools. Streamlined integrations ensure smooth data flow, eliminating manual data entry and fostering a centralized view of customer data.

6. Budget Considerations

Establish a clear budget for your CSM software. Pricing models can differ, with vendors offering subscription fees, per-user costs, or tiered pricing plans. Explore Freemium options or request free trials to evaluate the value before committing to a paid plan.

7. Research and Vendor Comparison

Research different CSM software options available. Utilize this outline's list of Totango competitors and alternatives as a starting point. Carefully review vendor websites, read user reviews, and compare features, pricing, and target audience to identify solutions that align with your needs.

8. Free Trials and Demos

Take advantage of free trial periods or demo sessions offered by vendors. This allows you to experience the CSM software firsthand, assess its usability, and determine if it meets your expectations.

9. User Adoption & Training

Consider your team's training needs. Some vendors offer training resources or onboarding programs to ensure your team can use the CSM software effectively.

10. Ongoing Support

Evaluate the customer support options provided by different vendors. Reliable customer support ensures you can access assistance if you encounter any issues or require technical guidance.

Benefits of Using Totango Alternatives

Benefits - Tango Competitors

Totango alternatives offer various advantages that can benefit businesses looking to enhance their customer success processes. These alternatives may provide:

  • Specialized features catering to specific industries
  • Potentially lower costs
  • Integrations with your existing tech stack

By exploring Totango's competitors, you can find a customer success solution that best aligns with your unique business needs.

How much do Totango alternatives typically cost?

Cost - Tango Competitors

Costs for Totango alternatives vary depending on the vendor, features offered, and number of users. Before committing, consider exploring Freemium models or requesting free trials to assess value.

What are some key differences between Totango and its competitors?

Some competitors might focus on specific aspects of CSM, such as churn management (ChurnZero) or onboarding (Catalyst). Pricing structures and target audience (enterprise vs. SMB) can also be differentiators.

Create Personalized Experiences That Drive Loyalty and Growth with Rengage — Book A Free Demo Today

Rengage offers a comprehensive solution to manage and enhance customer journeys, providing insights and measurable outcomes with no code. This platform accelerates the customer journey from onboarding, activation to conversion, and churn. By using Rengage, customers can unlock revenue from their existing user base. The platform allows users to gain insights into their segments, run campaigns using an intuitive journey manager, and measure how their journeys impact user conversion through features like Journey Moments and Journey Builder.

Journey Moments: Insights Into Micro-Segments

Rengage provides insights into micro-segments, allowing businesses to understand their customer base better and tailor their marketing efforts to meet their specific needs. By utilizing this feature, businesses can customize their messaging and offers based on the unique preferences of each micro-segment.

Journey Builder: Intuitive Multi-Channel Marketing Automation

The Journey Builder feature on Rengage enables businesses to streamline their marketing efforts across multiple channels. This intuitive tool helps companies create personalized marketing campaigns that resonate with their target audience. Businesses can save time and resources by automating marketing tasks while maximizing their reach.

Insights Prediction and Attribution

Rengage offers insights prediction and attribution, allowing businesses to track the success of their marketing campaigns accurately. Businesses can optimize their marketing strategies for better results by understanding which initiatives are driving conversions. This feature provides businesses with valuable data to refine their marketing efforts continually.

Book a Free Demo with Rengage

Businesses interested in transforming customer interactions into personalized experiences that drive loyalty and growth can book a free demo with Rengage. By leveraging this platform, businesses can gain a competitive edge in their industry and enhance customer journey for improved customer engagement and retention.