2 posts tagged with "customer activation"

Trendsi is a leading dropship and wholesale clothing company known for its fast shipping, hot fashions, and high margins. Specializing in dropshipping, Trendsi eliminates the logistical burdens for its partners, enabling them to focus on growth and customer engagement. To further enhance its marketing efforts, Trendsi turned to Rengage, a comprehensive customer engagement and growth platform, to streamline and optimize its lifecycle marketing.

Challenges​

Before partnering with Rengage, Trendsi faced several challenges:

1. Fragmented Marketing Efforts: Managing emails, push notifications, and SMS campaigns across different platforms was inefficient and time-consuming.
2. Limited Customer Insights: Without a unified view of customer journeys, Trendsi struggled to deliver personalized messaging and understand the impact of their campaigns.
3. Revenue Attribution: Accurately attributing revenue to specific campaigns was challenging, making it difficult to assess the effectiveness of marketing strategies.

The Rengage Approach - Out-of-the-Box Attribution Models​

Rengage's unique offering unifies Trendsi's lifecycle marketing, eliminating the manual work involved. With Rengage, Trendsi can now launch campaigns in minutes rather than days or weeks.

Rengage provides built-in attribution models like last touch and first touch, offering clear insights into each campaign's impact on revenue.

What sets Rengage apart is its approach to attribution. While many products rely on simple, non-scalable models, Rengage's robust models make it easy to identify which campaigns have the most significant impact.

As an e-commerce business, Trendsi needs to understand how each campaign affects their Gross Merchandise Value (GMV). Rengage’s first and last touch attribution models analyze all channel interactions, providing an accurate approximation of each campaign’s contribution to GMV.

To achieve this, Rengage’s attribution considers four key parameters:

1. Channel Engagement: Identifying the specific channel the user interacted with.
2. User Actions: Tracking actions such as opens, clicks, or unsubscribes in emails.
3. Cross-Channel Analysis: Monitoring interactions across different channels.
4. Time Window: Applying attribution within a defined time frame.

Rengage’s model looks at all user events and applies first or last touch attribution accordingly. This out-of-the-box solution simplifies the process, eliminating the need for complex analytics.

Results​

The impact of Rengage on Trendsi’s marketing efforts was immediate and significant:

1. Increased Efficiency: Rengage's all-in-one growth stack unified Trendsi's marketing channels, drastically reducing the time and effort needed to manage campaigns. This shift allowed the team to focus more on strategy and creativity, launching campaigns in minutes instead of days or weeks.
2. Improved Customer Engagement: With advanced targeting and personalized messaging capabilities, Trendsi experienced higher engagement rates across email, push, and SMS channels. The unified platform enabled more precise and impactful customer interactions.
3. Revenue Growth: Rengage's out-of-the-box attribution models, including first touch and last touch, provided clear insights into each campaign's impact on Gross Merchandise Value (GMV). This accurate measurement allowed Trendsi to optimize their marketing spend and strategies, leading to measurable growth in revenue and a deeper understanding of which campaigns drove the most significant results.

Conclusion​

Rengage has been instrumental in transforming Trendsi’s lifecycle marketing. By providing an all-in-one platform for customer engagement, targeting, and analysis, Rengage has enabled Trendsi to deliver personalized messaging, improve customer engagement, and drive revenue growth. Trendsi's success story demonstrates the power of a unified marketing platform in achieving business objectives and enhancing customer experiences.

In the competitive landscape of CI/CD platforms, standing out requires not just superior technology but also an exceptional customer journey. Zeet, a CI/CD platform specialized in Kubernetes and Terraform, recognized the importance of implementing an efficient customer journey management program as a critical element in sustaining growth and improving customer satisfaction. This case study explores Zeet's challenges with their previous life cycle management solution, the implementation of the Rengage platform, and the significant impacts observed post-implementation.

Background​

Zeet offers a streamlined solution for managing Kubernetes and Terraform deployments, deploying directly to the customer cloud to enhance DevOps efficiency. Though Zeet had made its innovative product easy to adopt and buy, they had not yet implemented a customer activation & onboarding program and thought there was an opportunity for untapped growth. Their reliance on HubSpot for managing the customer activation journey was met with limitations, primarily due to the level of customer journey insights and AI that rengage provided out of the box.

The Challenge​

Zeet's main challenge lay in the inability of HubSpot sequences to deliver a holistic, multi-channel campaign strategy essential for effective customer journey stages. This gap in capability affected their performance in onboarding, activation, and customer retention efforts, leading to the search for an integrated, efficient platform capable of managing complex customer journeys without necessitating a dedicated team.

Implementing Rengage: A Game-Changing Solution for Zeet Self Serve Experience​

Zeet chose Rengage for its user-friendly moments and journey builder, which allowed for the immediate creation and management of lifecycle campaigns. Rengage not only facilitated communication with customers at precisely the right times but also introduced a straightforward method for tracking conversions, enabling Zeet to adjust their strategies to meet their objectives efficiently.

Key Features of Rengage That Benefited Zeet:​

• Seamless Integration with Customer Data: Rengage seamlessly connected to Zeet's existing data on metabase making it a seamless integration as well as providing a solid foundation for personalized customer journeys.
• Effortless Customer Segmentation: Rengage’s capabilities to segment customers based on their interactions and behavior enabled targeted and efficient marketing strategies.
• Conversion Tracking: Rengage Insights allowed for more effective tracking of conversions, enabling Zeet to fine-tune their customer journeys for optimal outcomes.
• Simplified Journey Management: The platform's intuitive interface and tools made it easier for Zeet to manage and adjust customer journeys without the need for extensive resources.

Results​

The implementation of Rengage yielded significant improvements in Zeet's customer journey management:

• 27% Increase in Weekly Product Active Teams: This metric demonstrated a substantial improvement in customer engagement and product usage, indicating a more efficient onboarding and activation process.
• 12.7% Increase in Weekly Successful Deployments: Observed eight weeks post-Rengage implementation, this increase underscored the platform's impact on enhancing operational efficiency and customer satisfaction.

Wrap Up​

The integration of Rengage transformed Zeet's approach to customer journey management, driving notable improvements in customer engagement, operational efficiency, and overall success in deployments. By addressing the limitations of their previous system with Rengage’s comprehensive and user-friendly platform, Zeet significantly enhanced their ability to manage and optimize the customer journey, setting a new standard for customer experience in the CI/CD industry.