Customer lifecycle management is a critical component of any business strategy, and understanding the capabilities of Iterable competitors can provide valuable insights into optimizing your own marketing performance. By examining the strengths and weaknesses of other platforms, you can identify areas for improvement in your current strategy, enhance your customer engagement, and ensure that your marketing campaigns are both efficient and effective. In this blog, we'll explore some of the most popular Iterable competitors, examining the key features and functionality of each to help you make more informed decisions on your marketing strategy.

What Is Iterable and Its Best Capabilities

Competitors to Iterable: Introducing Klaviyo

Klaviyo is a marketing automation platform that focuses on email marketing, SMS campaigns, and customer segmentation. It has a notable integration with Shopify, making it a popular choice for e-commerce brands looking to boost sales through email campaigns.

Competitors to Iterable: A Closer Look at Braze

Braze is a customer engagement platform focused on providing personalized messaging experiences across different channels such as email, SMS, push notifications, and in-app messaging. It also offers real-time personalization capabilities to enhance customer engagement.

Competitors to Iterable: The Basics of Airship

Airship is a platform that helps businesses deliver real-time notifications and personalized messaging across various channels. With a focus on enhancing customer engagement, Airship provides messaging solutions for mobile apps, web, email, and SMS.

Competitors to Iterable: A Deep Dive into MoEngage

MoEngage is an intelligent customer engagement platform that offers personalized messaging experiences across multiple channels. It provides AI-driven analytics and insights to help businesses understand customer behavior and optimize their marketing strategies.

Competitors to Iterable: Exploring Sendinblue

Sendinblue is a marketing automation platform that offers email marketing, SMS campaigns, live chat, and CRM functionalities. It provides a comprehensive set of tools for businesses looking to engage with their customers across different channels.

Related Reading

• Customer Lifecycle Management Best Practices
• Customer Journey Analytics
• Customer Journey Stages

In-Depth Look at 30 Best Iterable Competitors and Alternatives

1. Rengage

We provide a comprehensive solution for managing and enhancing customer journeys, delivering insights and measurable outcomes with no code. We accelerate your customer journey from onboarding, activation to conversion and churn. Enabling customers to unlock revenue from their existing user.

With Rengage, you can get insights into your segments, run campaigns with an intuitive journey manager, and get insights to measure how your journeys impact users conversion through our Journey Moments and Journey Builder features.

• Journey Moments: insights into your micro-segments
• Journey Builder: intuitive multi-channel marketing automation
• Insights prediction and attribution.

Book a free demo to learn about how you can transform customer interactions into personalized experiences that drive loyalty and growth.

2. PinPointe

PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. PinPointe allows users to create email campaigns from a library of premade templates and automates email scheduling and trigger campaigns.

The solution helps users to target audience segments by combining behavioral information, demographics and other custom fields. It also features real-time analytics, which allows users to track Twitter streams and inbound marketing results.

3. Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences.

Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set up online shopping carts, track digital storefront activity, send quotes, invoices, and receipts.

4. Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

5. Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy.

From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations.

6. Emailicious

Emailicious is a cloud-based email marketing tool designed for businesses of all sizes. Key features include list management, customer segmentation, multi-language support, spam legislation compliance and reporting. Emailicious allows users to design contact lists using customizable fields.

Users can also manage subscriber profiles and track subscription rates in real time, as well as create segmented contact lists based on customer attributes such as location, age and gender. Users can also create conditional content using data from contact lists such as first name, last name and gender.

7. Rejoiner

Rejoiner is a cloud-based email marketing solution designed for e-commerce companies and online retailers. The product helps users manage customer engagement and monitor cart abandonment rates. Rejoiner features retargeting email campaigns, which allow users to send customized emails to users who abandon online shopping carts.

The software also offers browse abandonment campaigns, which enable users to send automated emails to customers who browse product and category pages before exiting the website. Users can also target customers who have viewed a specific product multiple times.

8. AWeber

AWeber provides online marketing services for small businesses. They provide marketing solutions to help you:

• Grow your email list
• Increase website traffic
• Monetize your content
• Sell your products or services
• Automate your emails
• All from a single platform

9. FreshMail

FreshMail is a cloud-based email marketing solution that helps businesses of all sizes conduct and automate advertising campaigns and communications. It provides several features including templates editing, messaging, auto-responding to subscribers and mass-emailing. FreshMail follows A/B testing methodology that enables users to customize templates, email content and alternative subject lines.

Its marketing automation module helps businesses send personalized emails to subscribers and receive insights into their activities. It provides benefits including campaign management via Google Analytics, export of relevant data/reports and performance review of social links.

10. Drip

Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard.

11. GetResponse

GetResponse is a comprehensive email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers.

With over 25 years of expertise, our customers choose GetResponse for our user-friendly solution, award-winning 24/7 customer support, and powerful tools that go beyond email marketing – with automation, list growth, and additional communication tools like webinars and live chats to help businesses build their personal brand, sell their products and services, and build a community.

12. HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers.

Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.

13. Spotler Mail+

Pure360 is a cloud-based automation solution that enables businesses of all sizes to manage marketing and customer journey. The platform offers email marketing, cart abandonment emails, cross-channel personalization and behavioral targeting.

Primary features of Pure360 include drag-and-drop editor, email segmentation, subject line testing, customizable templates, automated campaigns and more. The solution offers a reporting dashboard that provides an overview of business metrics, campaign performance and detailed analytics. It delivers marketing insights to let users track click rate, device-based performance and location influence on campaigns.

14. Klenty

Klenty is a sales engagement platform designed to help businesses automate processes related to email marketing, lead management, drip campaigns, cadence tasks and prospect activity tracking. Key features include event-triggered email, customizable fields, template management, image library, email campaign management, domain blacklisting, admin controls and CRM plugin.

15. User.com

User.com is a full-stack marketing automation platform that converts visitors into satisfied and loyal customers. The application allows you to gather information about prospects and communicate with them via live chat through chatbots. Other contact details of clients are collected by SMS, popups or web push notifications as per individual preference.

16. ConvertKit

ConvertKit is a tool that makes email marketing easier for creators. You can use it to create customizable forms, landing pages, and email templates to connect with your audience. Set up automated email sequences using tags and segmentation to send highly targeted content to the right people at the right time.

And quickly and easily set up digital products and services to earn money. ConvertKit also integrates with your favorite apps like Teachable, Shopify, and Stripe to help you seamlessly build your business across multiple platforms.

17. Insider

Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as channels like email, SMS, WhatsApp, push notifications, and more.

18. Braze

Braze is a cross-channel customer engagement platform. It supports channels like email, SMS, WhatsApp, and push notifications. It also has built-in data aggregation, campaign orchestration, and in-app messaging capabilities.

19. Ortto

Ortto is a marketing automation software that helps companies aggregate their customer data and build detailed segments. It also has a host of features for engaging and communicating with users, including email marketing, push notifications, live chat, pop-ups, forms, and surveys.

20. Blueshift

Blueshift is an AI-powered cross-channel marketing platform. It has features for campaign automation, creating dynamic customer profiles, and creating personalized experiences at scale. Blueshift also helps brands improve their paid and direct media efforts through segmentation and automation.

21. CleverTap

CleverTap is an all-in-one customer engagement platform that’s heavily focused on mobile experiences. It supports channels like email, SMS, WhatsApp, and push notifications. In 2022, CleverTap acquired Leanplum—another popular player in the mobile app engagement world.

22. MoEngage

• MoEngage is an insights-led customer engagement platform. According to their website.
• MoEngage lets brands harness the power of personalization across different touchpoints.
• MoEngage supports marketing channels like email, SMS, WhatsApp, and push notifications.

23. Adobe Marketing Cloud

Adobe Marketing Cloud combines a few of Adobe’s marketing and engagement products, like:

• Adobe Marketo Engage, which helps with B2B and B2C marketing automation.
• Adobe Target, which is a personalization engine and A/B testing software.
• Adobe Experience Manager, which is a content and digital asset management system.
• Adobe Campaign, which gives brands a single place to manage and automate marketing campaigns

24. Moosend

Moosend is a marketing automation platform for:

• Managing email lists.
• Sending personalized email campaigns.
• Building landing pages and subscription forms.
• Tracking and reporting on your marketing campaigns.

While it’s perhaps the simplest tool on this list, it can be integrated with other SaaS solutions for more advanced functionality, like Intercom (for live chat), Salesforce (for a complete CRM), or HubSpot’s Marketing Hub (for SEO)

25. ActiveCampaign

ActiveCampaign is an email marketing, automation, and CRM platform. It helps brands create and automate email campaigns, build landing pages, and track visitors’ on-site behaviors. It also has features for sales engagement, sales automation, and lead scoring.

Like Moosend, ActiveCampaign has integrations with other tools that can extend its functionality, like SlickText (for SMS), Segment (for CDP functionality), and Google Analytics (for attribution tracking).

26. MailChimp

MailChimp is a intuitive, straight forward platform that is ideal for small and medium sized businesses on their email outreach. Started on one of their free options and migrated to a paid solution. They have a lot of very streamlined applications and the template tool is nice to use. I have utilized several of their integrations to maximize my Marcom stack.

27. Salesforce Marketing Cloud

Salesforce Email Marketing enables our GTM teams to be precise and data-driven when generating campaign strategy, targeting audiences, and producing content. Salesforce's email marketing suite enables us to engage in personalization and targeting for our personas at scale.

28. Maropost Email Marketing Platform

It is a user-friendly platform that never experiences bugs or downtime. Key features of Maropost marketing Cloud include SMS campaigns, contact management, organized transaction email, multi-channel marketing and email marketing automation. All these features make it the perfect software for your business. I have used many email service providers and I must say that Maropost is the easiest and the best of all the ones I have tried

29. Listrak Digital Marketing Platform

Listrak Digital Marketing Platform deliver all email emails to multiple service providers like Gmail, Yahoo, MSN and so on. I love this email service provider platform for pushing our bulk emails. Its STMP connection is safe and secure and never brakes while sending emails. Overall experience is good for creating, executing and managing all our email campaigns.

30. SEINō

SEINō is strictly an email analytics tool. When paired with a solid ESP, it gives businesses powerful real-time insights into their campaigns. The fully customizable system, complete with email performance tracking, subscriber engagement monitoring and areas for improvement identification, lets you tailor your marketing strategy to your needs.

Related Reading

• Digital Customer Journey Mapping
• Customer Journey Analysis
• Ecommerce Customer Journey
• B2B Customer Journey
• Customer Journey Orchestration
• Omnichannel Customer Journey
• Saas Customer Journey
• Marketing Automation Customer Journey
• Customer Journey Optimization
• Micro Moments Customer Journey
• Customer Journey Research
• Customer Journey Automation
• Customer Journey Insights
• Customer Journey Dashboard
• Customer Journey Personalization
• Customer Journey Metrics
• Customer Journey Best Practices

How to Choose the Right Iterable Competitor

Analytics and Reporting Features

When comparing Iterable alternatives, analytics and reporting features should be a top priority. Key performance indicators such as open rates, conversion rates, transactional data, A/B testing, and feedback options are crucial for assessing the success of email campaigns. The ability to gain actionable insights from these data points aids in optimizing future campaigns for better results.

Customization and Flexibility

The best Iterable alternatives offer customization and flexibility. These platforms allow users to tailor the features according to their unique objectives, ensuring that they can measure the email marketing KPIs that are most important to their business. Whether it's adjusting templates, segmenting audiences, or setting up automation, customization ensures that the tool serves your specific needs.

Integration Options

Integration is another critical factor to consider when selecting an Iterable alternative. An effective email marketing platform should seamlessly integrate with other tools and platforms that your business uses. This capability goes beyond just an Email Service Provider (ESP) integration and should extend to web analytics platforms and other essential tools. The goal is to have a comprehensive set of data that can be easily shared across platforms for better decision-making.

Value for Money

The value proposition of an Iterable alternative is a crucial consideration, especially for small businesses or those starting with email marketing. The chosen tool should strike a balance between cost and features, ensuring that you're not overpaying for functionalities that you might not need. Prioritize platforms that offer transparent pricing structures and are scalable as your business grows.

Ease of Use

While feature-rich tools are beneficial, they're only useful if they're user-friendly. An intuitive interface makes it easy to navigate through the platform, locate essential functionalities, and minimize the learning curve. An Iterable alternative that is easy to use streamlines your workflows, allowing you to focus on creating impactful email campaigns rather than figuring out how to use the tool.

Related Reading

• Customer Lifecycle Management Software
• Customer Journey Mapping Tools
• Customer Journey Management
• Braze Alternative
• Fullstory Alternatives
• Adobe Analytics Alternatives
• Customer Journey Analytics Tools
• Marketo Alternatives
• Onesignal Alternatives
• Clevertap Alternatives
• Bloomreach Alternatives
• Customer.io Alternatives

Create Personalized Experiences That Drive Loyalty and Growth with Rengage — Book A Free Demo Today

Let me dive deeper into Rengage, a comprehensive solution for managing and enhancing customer journeys, designed to drive loyalty and growth. Rengage provides insights and measurable outcomes without the need for coding – an essential feature of any successful customer journey management solution.

Rengage offers a way to accelerate customer journeys from onboarding to activation and conversion to churn. Through this platform, businesses can unlock revenue from existing users and gain a better understanding of their segments. With Rengage, you can run campaigns using an intuitive journey manager and measure how these campaigns impact user conversions. This is all made possible through Journey Moments and Journey Builder features.

Journey Moments offer insights into micro-segments, allowing businesses to make more tailored decisions for an enhanced customer experience. On the other hand, Journey Builder ensures a seamless multi-channel marketing automation experience. And to top it off, Rengage provides insights, predictions, and attributions for a more data-driven approach in managing customer journeys.

Rengage offers businesses a way to transform customer interactions into personalized experiences. Through this tool, they can drive loyalty, growth, and ultimately, revenue. Book a free demo today to learn more about how Rengage can help you achieve your business goals in customer experience management.