36 Best Marketo Alternatives to Boost Marketing Automation

Discover the best Marketo alternatives to take your marketing automation to the next level. Find the perfect fit for your business.

customer lifecycle management

marketo alternatives

Akram HassanMay 17, 2024

Enterprises looking for options beyond Marketo can explore various Marketo alternatives that offer comparable features and benefits. From enhanced customer lifecycle management solutions to intuitive marketing automation tools, Marketo alternatives are worth considering for companies seeking a robust marketing strategy. Whether your organization is on the lookout for tailored marketing solutions, omnichannel marketing tools, or marketing automation platforms, the Marketo alternatives list is packed with promising contenders. Embarking on this journey opens up new possibilities for marketing success, so let's dive in and explore the exciting world of Marketo alternatives together.

What Is Adobe Marketo and Its Main Capabilities

What are the Marketo Alternatives

Adobe Marketo Engage is the world’s most extensive marketing automation platform. It provides an end-to-end solution for customer engagement, from attracting to nurturing customers. This platform is ideal for driving customer engagement and accelerating the customer experience. With Marketo Engage, marketing is always on, even when you are not. Let’s delve into the main capabilities that distinguish Marketo from other platforms and explore its unique features.

Lead Management with Marketo Engage

Marketo Engage offers an advanced lead management system that lets you attract, segment, and nuture customers effectively. With Marketo automation, you can quickly launch campaigns and initiatives. AI-driven predictive audiences and segments help you target the right customer base. By nurturing leads and prospects across all channels, you can effectively achieve customer engagement and accelerate the customer experience.

Email Marketing Capabilities

Marketo Engage excels in email marketing with its generative AI authoring. This feature allows users to accelerate email creation by automating the process. The interactive webinar summaries also aid in efficient content consumption. These summaries are AI-powered to ensure registrants can easily access on-demand webinars.Scaling chatbot responses with generative AI enhances customer engagement and conversions.

Consumer Base Marketing with Marketo

Personalizing customer experiences is a key feature of Marketo Engage. With active listening and triggered content, you can tailor the customer journey effectively. Rich behavioral data and built-in intelligence help in identifying and engaging the best customers. The sophisticated journey flows ensure that the customer experience is seamless and targeted.

Revenue Attribution and Analytics

Marketo Engage offers revenue attribution and analytics capabilities. This enables users to visualize essential ROI insights in Adobe Marketo Measure using in-product dashboards. Understanding the impact of marketing efforts on revenue is crucial for optimizing strategies. By leveraging Marketo Engage programs in Adobe Journey Optimizer - B2B Edition, you can enhance account and buying group journeys effectively.

Unique Features of Marketo Engage

Marketo Engage stands out with its embedded meeting scheduler feature. This functionality converts landing pages into booked meetings faster. The platform helps in tracking every touchpoint along the customer journey, ensuring effective engagement. The innovative use of generative AI in various functionalities sets Marketo apart from other marketing automation platforms.

Adobe Marketo Engage is a comprehensive marketing automation platform that excels in attracting, segmenting, and nurturing customers effectively. With its unique capabilities such as lead management, email marketing, personalized experiences, revenue attribution, and analytics, Marketo Engage is a top choice for businesses looking to drive customer engagement and accelerate the customer experience.

Top 6 Reasons Businesses May Consider Marketo Alternatives

Reasons to Choose Marketo Alternatives

1. Complex Pricing

Marketo's pricing can be complex and expensive, making it a less appealing option for businesses seeking a straightforward marketing solution. With multiple products and payment plans to choose from, Marketo can be one of the most costly options available, potentially straining a company's finances. It is crucial to ensure that the return on investment justifies the expense.

2. Complicated Setup

Marketo's focus on customizable solutions may be advantageous for individuals with technical backgrounds, but it can be overwhelming for those without such expertise. Setting up Marketo can be time-consuming and may require specialized knowledge or even assistance from IT or marketing automation specialists, resulting in unnecessary downtime and complexity.

3. Poor Customer Service

Marketo has been known to have inconsistent and unreliable customer service, which has detracted from its overall user experience. As the company has experienced rapid growth, its customer support has not always kept pace, leading to frustration among users who require timely and effective assistance with their platform.

4. Difficulty of Use

Learning to navigate Marketo can be challenging, as the platform was not designed to be user-friendly or intuitive. This lack of intuitive design can slow down new users, hinder their productivity, and limit their ability to leverage the platform's full potential. Marketo's interface may have contra-intuitive limitations and bugs that detract from the user experience.

5. Email Focus

While marketing automation platforms should prioritize email marketing, Marketo's emphasis on this aspect can limit its capabilities in other communication channels such as WhatsApp or SMS. Integrating these channels through APIs can be cumbersome, especially when compared to competitors that offer simpler ways to incorporate multi-channel marketing strategies.

6. Reporting and Analytics

Marketo's reporting and analytics features may not be as customizable or user-friendly as desired. For tasks like A/B testing, users may need to export data to external tools like Google Sheets or Excel for comprehensive insights. Alternatively, integrating Marketo with Salesforce can streamline data management, but it adds an extra layer of complexity to the process.

Streamline Customer Journeys with Rengage’s No-Code Solutions

We provide a comprehensive solution for managing and enhancing customer journeys, delivering insights and measurable outcomes with no code. We accelerate your customer journey from onboarding, activation to conversion and churn. Enabling customers to unlock revenue from their existing user.

With Rengage, you can get insights into your segments, run campaigns with an intuitive journey manager, and get insights to measure how your journeys impact users conversion through our Journey Moments and Journey Builder features.

Journey Moments: insights into your micro-segments
Journey Builder: intuitive multi-channel marketing automation
Insights prediction and attribution.

Book a free demo to learn about how you can transform customer interactions into personalized experiences that drive loyalty and growth.

36 Best Marketo Alternatives for Efficient Marketing Automation

1. Rengage

Ideal Tools for Marketo Alternatives

Journey Moments: insights into your micro-segments
Journey Builder: intuitive multi-channel marketing automation
Insights prediction and attribution.

Book a free demo to learn about how you can transform customer interactions into personalized experiences that drive loyalty and growth.

2. Driftrock

Driftrock has been a very popular lead-generation tool since its inception in 2014. This helps you to track, maintain and manage the potential leads from email, chats, websites, and other social media platforms like Facebook, Linkedin, etc. This tool makes it easy to build high-converting lead generation forms for your website like banners, triggered modal forms and landing pages, and other sources.

3. Braze

Braze focuses on mobile marketing and customer engagement. With its intuitive interface and comprehensive CRM integration, Braze helps marketers automate their marketing workflows, personalize customer experiences, and optimize their marketing campaigns. It enables businesses to reach customers through personalized messages and push notifications. Braze also offers tools for A/B testing and in-app messaging to help businesses optimize their marketing strategies.

4. Constant Contact

Constant Contact is another top alternative to Marketo that provides a user-friendly email marketing tool. With its drag-and-drop builder and automation features, Constant Contact allows you to create stunning and personalized email marketing campaigns. It also offers CRM integration and analytics to track the performance of your campaigns and optimize your marketing process.

5. Infusionsoft

Infusionsoft is a powerful marketing automation software that provides end-to-end solutions for sales and marketing teams. With its comprehensive automation and personalization features, Infusionsoft helps you streamline your workflow, engage customers, and optimize your marketing strategies. It also offers CRM integration, landing page builder, and analytics tools.

6. Pardot

Pardot, a part of Salesforce Marketing Cloud, is a leading marketing automation platform that competes with Adobe Marketo Engage. Pardot offers advanced automation and personalization capabilities to help you create targeted and effective marketing campaigns. With its seamless integration with Salesforce CRM, you can easily manage your customer data and track your marketing ROI.

7. MailChimp

Mailchimp is a user-friendly and affordable email marketing service, ideal for small to medium-sized businesses. It offers easy-to-use templates and a drag-and-drop editor for designing emails, as well as basic automation features. Marketo is more suitable for larger companies that require complex marketing campaigns and advanced analytics, while Mailchimp is a great option for beginners and smaller businesses that need a simple and cost-effective solution.

8. ActiveCampaign

ActiveCampaign is known for its ease of use and affordability, making it ideal for small and medium-sized businesses. It offers a range of automation features including email marketing, lead nurturing, and contact management. While Marketo might be a better fit for companies with complex marketing needs and a larger budget, ActiveCampaign provides a cost-effective solution with basic automation capabilities for businesses just starting out. Ultimately, the choice between Marketo and ActiveCampaign depends on the specific requirements and budget of each organization.

9. Zoho Campaigns

Zoho Campaigns provides a comprehensive set of email marketing tools, including customizable email templates, A/B testing, advanced analytics, and automation workflows. These features enable businesses to create engaging email campaigns, analyze performance, and optimize marketing strategies.

Zoho Campaigns offers several integrations with popular third-party applications and services. This allows businesses to connect their email marketing efforts with other essential tools, such as customer support systems, social media platforms, and e-commerce platforms.

10. HubSpot Marketing Hub

HubSpot offers several core strengths, making it a great alternative to Marketo for all-in-one marketing. Here are the key advantages:

Integrated Marketing Platform

HubSpot provides a comprehensive suite of marketing tools that cover various aspects of digital marketing, including CRM, email marketing, social media, content management, analytics, and more. This integrated approach allows businesses to manage their entire marketing strategy and campaigns from a single platform, eliminating the need for multiple disjointed tools and providing a seamless user experience.

Robust CRM Functionality

HubSpot’s CRM is a powerful tool enabling businesses to organize and manage customer data effectively. It offers contact management, deal tracking, lead scoring, and task automation features. Integrating the CRM and other marketing tools ensures a centralized view of customer interactions, facilitating personalized and targeted marketing campaigns.

Extensive 3rd-Party Integrations

HubSpot offers various integrations with popular third-party applications and services. This allows businesses to connect their marketing efforts with other essential tools, such as e-commerce platforms, customer support systems, and advertising platforms.

11. Keap

Keap offers several core strengths, making it a solid alternative to Marketo for customer relationship management. Here are the key advantages:

Keap provides a comprehensive all-in-one platform that combines CRM, email marketing, sales automation, and more. This integrated approach allows businesses to manage customer relationships seamlessly and streamline their sales and marketing processes.
With Keap, businesses can have a centralized hub for customer data, communications, and sales activities.
Keap offers powerful automation and personalization features to help businesses engage with their customers in a targeted and personalized manner.
Users can create automated workflows, send personalized emails, and track customer interactions, enabling them to deliver tailored experiences and build stronger relationships with their audience.

12. Moosend

Moosend’s email marketing automation platform offers tools to enhance the customer experience with personalized email campaigns, from acquisition to advocacy. Regarding its product capabilities, this Marketo alternative will allow your team to create email marketing campaigns, segment your audience, as well as personalize the customer journey using customer data.

Another essential aspect of effective marketing is the ability to streamline your processes. Moosend’s marketing automation features let you set up automated sequences to optimize your marketing campaigns and boost conversion rates.

13. Dotdigital

Dotdigital is a cloud-hosted Marketo alternative that will enable you to power up your cross-channel marketing strategy with email marketing, SMS marketing, landing pages, and search retargeting. Apart from its campaign creation capabilities, Dotdigital gives you access to personalization tools to enhance the customer experience with dynamic content and data-driven campaigns that convert.It is ideal for eCommerce businesses who want to leverage data and AI to give their customers targeted product recommendations.

14. Emarsys

Emarsys is a customer engagement platform that promises to help you enhance the user experience with advanced marketing automation tools and personalized customer journeys. This competitor to Marketo will equip your team with a customer-centric personalization feature, actionable AI, and a fully integrated customer engagement platform (CEP) to boost your marketing efforts. Emarsys’ eCommerce-oriented tools such as campaign templates, content suggestions, and automated workflows will help your business increase your customer base and deliver content tailored to their needs.

15. Act-on

Act-on is another Marketo competitor that B2B businesses can use to deliver better multi-channel customer experiences. This marketing automation software offers an array of features, including lead scoring and segmentation, automated nurturing programs, marketing attribution, and more, to help your marketing and sales teams. This marketing automation platform will give you access to SEO audit tools, SMS marketing features, and social media automation to power up the multi-channel experience.

16. Microsoft Dynamics

Dynamics 365 Marketing helps businesses reach their target customers at the right time and place. In August 2023, Microsoft merged D365 Marketing and D365 Customer Insight. The company introduced Customer Insights – Journeys to replace Dynamics 365 Marketing. The new solution offers marketers more capabilities. Microsoft is the most innovative competitor for Marketo

17. Terminus ABM Platform

Terminus is the leading account-centric platform for go-to-market (GTM) teams. It provides first-party data, B2B advertising, and multi-channel engagement. In March 2023, Terminus launched Prospect Engine to help businesses uncover high-quality accounts and contacts. Terminus is one of the best alternatives to Marketo for ABM.

18. Oracle Eloqua

Eloqua is a SaaS marketing automation platform offered by Oracle. It helps B2B marketers manage their marketing campaigns and sales lead generation. In January 2023, Oracle had around 164,000 employees. Oracle Eloqua analyzes crucial activities to help marketers determine whether to implement the marketing plan or move to a different campaign. In January 2023, Oracle Eloqua announced its product roadmap that helps B2B marketers deliver personalized customer experiences at scale and adapt to evolving customer behaviors. As a product of Oracle, Eloqua has enough resources to compete against Marketo

19. Intercom

It allows you to chat and communicate directly with the potential leads either with messages or with calls. Intercom is a widely-known live chat and communication platform to connect with potential customers and build relationships. You can use the tool for live chats, chatbots, product tours, self-serve support, and more. The collected information and user behavior help you create message triggers for onboarding and support.

20. OptinMonster

This marketing tool has more than 100 customizable and personalized templates and designs with a drag-and-drop popup builder that will take only a step to start with. This tool has laser-focused segmentation rules plus A/B testing and personalization, that can let you easily target the right visitors on the website at the right time to gather maximum potential leads. The software integrates seamlessly with other email marketing tools and has analytics tracking that can track exit intent.

21. Sumo

Sumo is a web-based platform providing a suite of free online tools that can be used to grow website user traffic. This tool can help you get insights that can be really useful to helping your business grow. Sumo will make it easy for your readers to join your email list, share your articles and optimize with analytics. The tool easily integrates with email marketing and CRM tools to transfer leads in real-time.

22. Unbounce

Unbounce is about more than simply building pretty landing pages. It puts all the emphasis on landing pages that convert – the whole point of creating them in the first place. With support for A/B testing, Google Ads integration, and visitor stats, Unbounce is probably the best all-around builder around. The inbuilt website analytics engine is very flexible and simpler to set up than Google Analytics goals.

23. Zeta Marketing Platform

Zeta Marketing Platform is a comprehensive marketing automation solution that offers advanced capabilities for personalized customer engagement, data-driven insights, and cross-channel marketing strategies.

24. Brevo Marketing Platform

Brevo Marketing Platform provides tools for automating marketing processes, managing leads, and optimizing campaigns to enhance customer engagement and drive sales growth.

25. Delivra

Delivra is a marketing automation platform that focuses on email marketing, providing features for creating personalized email campaigns, segmenting audiences, and tracking campaign performance.

26. Klaviyo

Klaviyo is a popular marketing automation platform known for its robust email marketing capabilities, advanced segmentation options, and integrations with e-commerce platforms to drive personalized customer experiences.

27. MoEngage

MoEngage offers marketing automation solutions that focus on customer engagement across multiple channels, including mobile, web, email, and SMS, with features for personalized messaging and behavior tracking.

28. Iterable

Iterable is a marketing automation platform that enables personalized cross-channel campaigns, user segmentation, and workflow automation to enhance customer engagement and drive conversions.

29. Benchmark Email

Benchmark Email provides email marketing and automation tools for creating, sending, and tracking email campaigns, along with features for list management and reporting to optimize campaign performance.

30. Maropost

Maropost is a marketing automation platform that offers features for email marketing, customer engagement, lead management, and analytics to help businesses drive targeted marketing campaigns and improve customer relationships.

31. Listrak Digital Marketing Platform

Listrak Digital Marketing Platform focuses on personalized marketing strategies, customer segmentation, and campaign automation to deliver tailored experiences and drive customer loyalty.

32. CleverTap

CleverTap is a marketing automation platform that specializes in mobile marketing, offering features for user segmentation, personalized messaging, and behavior tracking to enhance user engagement and retention.

33. SendPulse

SendPulse is a marketing automation platform that provides tools for email, SMS, and web push notifications, with features for automation, personalization, and analytics to optimize customer communication.

34. AWeber

AWeber is an email marketing platform that offers automation features for creating and sending personalized email campaigns, managing subscriber lists, and tracking campaign performance to improve engagement and conversions.

35. Ortto

Ortto is a marketing automation platform that focuses on personalized customer experiences, lead management, and campaign optimization to drive customer engagement and revenue growth.

36. MailerLite

MailerLite is an email marketing platform that offers automation features for creating, sending, and tracking email campaigns, along with tools for subscriber management and reporting to improve campaign effectiveness.

5 Key Factors to Consider When Choosing a Marketo Alternative

factors to consider for Marketo Alternatives

1. Define Your Brand's Use Case

Are you focused on B2B or B2C marketing? Consider your lead volume to determine if pricing will fit.

Look for a platform that can integrate well with social media, including push and pull capabilities to manage interactions on social channels.

3. Pricing Matters

Understand what you are willing to pay and what ROI you expect from the platform. Ensure your team can track these metrics effectively.

4. Ease of Use

Whether you are a marketing newbie or professional, make sure the platform has intuitive UI and dashboards for easy use, especially during peak marketing times.

5. Support Structure

Determine the level of support you need from the platform. Some marketers prefer dedicated account managers, while others may want self-service support options.

Create Personalized Experiences That Drive Loyalty and Growth with Rengage — Book A Free Demo Today

Rengage is a powerful tool that provides a comprehensive solution for managing and enhancing customer journeys, delivering real insights and measurable outcomes. Our platform accelerates the customer journey from onboarding to conversion and churn, enabling you to unlock revenue from existing users. With Rengage, you can gain deep insights into your customer segments, run campaigns using an intuitive journey manager, and measure the impact of your journeys on user conversion.

Journey Moments: Insights into Your Micro-Segments

One of the key features of Rengage is Journey Moments, which provides invaluable insights into your micro-segments. By analyzing these micro-segments, you can gain a deeper understanding of your customers, their behaviors, and preferences. This information is vital for creating personalized experiences and targeted campaigns that resonate with your audience. With Journey Moments, you can refine your strategies and [drive loyalty and growth](drive loyalty and growth) among your customers.

Journey Builder: Intuitive Multi-Channel Marketing Automation

Rengage's Journey Builder feature is a powerful tool that streamlines your marketing automation efforts across multiple channels. Whether it's email, social media, or SMS, you can easily create and manage customer journeys with a few clicks. This intuitive platform empowers you to design personalized experiences for your customers, boosting engagement, and enhancing conversion rates. By automating your marketing efforts, you can save time and resources while delivering more impactful campaigns.

Insights Prediction and Attribution

Understanding the impact of your customer journeys is crucial for optimizing your marketing strategies. With Rengage's Insights Prediction and Attribution feature, you can track and measure how your journeys impact user conversion. By analyzing this data, you can identify areas for improvement, refine your campaigns, and drive better results. The predictive analytics capabilities of Rengage enable you to make data-driven decisions and achieve higher ROI on your marketing efforts.

Book a Free Demo to Transform Customer Interactions

Are you ready to transform your customer interactions into personalized experiences that drive loyalty and growth?

Book a free demo with Rengage today and discover how our platform can revolutionize your marketing strategies. Unlock the full potential of your customer journeys, gain valuable insights, and achieve measurable outcomes with Rengage. Elevate your marketing game with our intuitive features and drive real results for your business.