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29 Best Bloomreach Alternatives for Better Marketing ROI

Explore Bloomreach alternatives that can boost your marketing ROI and help you achieve your business goals. Find the best fit with this list.

customer lifecycle management
Bloomreach Alternatives
avatarAkram HassanMay 19, 2024

Are you looking for Bloomreach Alternatives that offer a wide range of skin tone colors? If so, in this blog, we’ll delve into some fantastic alternative products for Bloomreach that work well for different skin tones. We’ve compiled a list of some of the best products that compete with Bloomreach to give you a good comparison. Let’s get started.

What Is Bloomreach and What Is It Used For?

Bloomreach Alternatives

Bloomreach Engagement is a platform driven by AI that allows businesses to provide tailored commerce experiences consistently across various channels. The platform includes a customer data platform that offers businesses the ability to store, analyze, and use data to personalize websites and campaigns.

Key Features of Bloomreach Engagement

Campaign Builder

The platform enables users to create campaigns without the need for coding, using drag-and-drop journey builders and easy-to-use visual editors. This feature allows users to easily send professional emails, weblayers, and SMS communications.

Experiments and A/B Testing

Bloomreach Engagement allows users to build different variants of campaigns, choose a metric for evaluation, and enables the platform to automatically send the best-performing campaigns. This feature helps in optimizing campaign performance and effectiveness.

AI-powered Insights

The platform is equipped with AI capabilities that predict customer behavior, leading to increased campaign efficiency. Users can generate personalized product recommendations for website visitors, enhancing their browsing experience.

Omni-channel Orchestration

Bloomreach Engagement helps to create personalized cross-channel journeys using various communication channels such as email, SMS, web/mobile push notifications, in-app messages for mobile apps, Whatsapp, webhooks, ad audiences, APIs, and 3rd party integrations. This feature allows for a seamless and consistent customer experience across different touchpoints.

Unified Customer Experience at Scale

The Single Customer View feature merges customer data into one place, allowing for hyper-personalization while maintaining marketing automation. Businesses can efficiently target customer groups based on shared attributes using segmentations.

Business Benefits and Use Cases

Bloomreach Engagement offers businesses the opportunity to streamline their marketing efforts, enhance customer engagement, and drive revenue growth through personalized and targeted campaigns. By leveraging AI-powered insights and omni-channel orchestration, businesses can create engaging customer experiences that drive conversions and build brand loyalty. Bloomreach Engagement is ideal for businesses looking to enhance their digital marketing strategies and optimize customer communication across various channels.

What Are the Weaknesses of Bloomreach?

Bloomreach Alternatives

One common pain point with Bloomreach is its limitations in personalization. The jinja language can be challenging to use, especially for more complex personalization tasks. Precise click tracking within the platform can be lacking.

Cost Issues with Bloomreach

The premium cost of Bloomreach compared to other tools in the market can be a barrier for some users. This high price point may make the platform less accessible for smaller businesses or those with more limited budgets.

Integration Difficulties with Bloomreach

Native integration with multiple service providers is somewhat limited, which can be a pain point for users looking to connect Bloomreach with other tools in their tech stack. Despite this, the Bloomreach team is actively working on expanding integration options.

Configuration Challenges with Bloomreach

Configuring Bloomreach can be complicated, with some processes not immediately self-evident. Even with provided plug-and-play options, integration with third-party software is not always smooth. There are also limitations in functionality around A/B testing that users hope will improve over time.

Learning Curve of Bloomreach

Although Bloomreach excels in many areas, the learning curve for novice users could be improved. Enhanced training resources during the onboarding process could be beneficial. While the platform is highly customizable, some advanced configurations could be made more intuitive for users.

Reporting Challenges with Bloomreach

Bloomreach's reporting capabilities are lacking in some aspects. Backtracking data can be difficult, and some parts of the reporting are hardcoded, requiring knowledge of HTML, JavaScript, and CSS. This can make it challenging for users to interpret and utilize their data effectively.

29 Top Bloomreach Alternatives & Competitors

1. Rengage

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We provide a comprehensive solution for managing and enhancing customer journeys, delivering insights and measurable outcomes with no code. We accelerate your customer journey from onboarding, activation to conversion and churn. Enabling customers to unlock revenue from their existing user.

With Rengage, you can get insights into your segments, run campaigns with an intuitive journey manager, and get insights to measure how your journeys impact users conversion through our Journey Moments and Journey Builder features.

  • Journey Moments: insights into your micro-segments
  • Journey Builder: intuitive multi-channel marketing automation
  • Insights prediction and attribution

Book a free demo to learn about how you can transform customer interactions into personalized experiences that drive loyalty and growth.

2. Emarsys

Emarsys is an omnichannel customer engagement platform for marketers that was acquired by SAP in 2020. It offers an integrated data layer (i.e., a CDP) for unifying customer data and an analytics suite for measuring the impact of marketing campaigns. In terms of channels, Emarsys supports email, SMS, on-site, mobile apps, digital ads, direct mail, and call center personalization.

3. Klaviyo

Klaviyo is a marketing automation platform for eCommerce businesses. Its main channels are email and SMS, but it also supports mobile app push notifications (which are still in beta). Klaviyo also integrates popular CMSs and eCommerce platforms like Shopify, BigCommerce, WordPress, WooCommerce, Magento, and more.

4. Adobe Marketo Engage and Adobe Target

Marketo Engage and Target are two of Adobe’s key products for marketing automation, engagement, and A/B testing. Specifically, Marketo Engage is a B2C and B2B marketing platform that supports use cases like campaign management, automation, account-based marketing, and email marketing.

Adobe Target is an A/B testing and personalization product for testing and optimizing the customer journey. They can be purchased together, separately, or as part of the broader Adobe Marketing Cloud, which includes additional products.

5. Salesforce Marketing Cloud

Marketing Cloud is a data-first digital marketing platform for reaching customers via email, SMS, online ads, and other channels. It includes a CDP for getting a unified view of all customers and an intelligence product analyzing the return on investment (ROI) of marketing campaigns. It also has tools for automating campaigns and personalizing different touchpoints in the customer journey.

6. Kentico

Kentico is a hybrid headless digital experience platform. Its headless architecture helps teams build and deploy sites faster, while its low-code tools can be used by marketers to analyze and improve their results. Overall, their hybrid approach to headless content management makes Kentico among the most marketer-friendly DXPs.

7. Magnolia

Magnolia is an enterprise headless CMS platform with features for personalization, analytics, form building, and single-page app (SPA) editing. It helps companies build sites, personalize their content, and integrate them with a host of other solutions like Netlify, SAP Commerce, and commerce tools.

8. Optimizely

Optimizely is a fully compostable DXP comprised of three products:

Orchestrate, which includes a CMS and content marketing platform for teams that want to plan campaigns, create content, and manage their digital assets. Experiment, which is a web experimentation product for teams who want to make quick changes to their sites, A/B test them, and learn what users prefer. Monetize, which combines a suite of commerce tools for both B2B and B2C brands.

9. Adobe Experience Manager

Like Target and Marketo Engage, Adobe Experience Manager is also a part of Adobe’s Marketing Cloud. Experience Manager is a combined CMS and digital asset management product. It has a few auxiliary products, like a form builder for creating forms that customers can e-sign and a learning management system (LMS) for integrating learning experiences into websites and mobile apps.

10. Algolia

Algolia is a cloud-based, AI-powered search and discovery platform. It can be used in B2B and B2C eCommerce, SaaS app search, site search, digital content discovery, and internal workplace search and discovery. Its flexible pricing also makes it a good choice for all kinds of companies—from small businesses to mid-sized companies and enterprise organizations.

11. HawkSearch

HawkSearch is a site search and merchandising platform. Like Algolia it also uses machine learning to help brands deliver relevant results to visitors searching their sites, while also personalizing the website content based on their behaviors and preferences. HawkSearch also offers an SEO Traffic Builder for driving targeted traffic to specific products and improving organic rankings.

12. Insider

Insider brings value by providing entrepreneurs with access to a wide range of SaaS deals, unique content, SaaS experts, and a global network of like-minded entrepreneurs. It helps startups kickstart their businesses, grow efficiently, and minimize costs, ultimately leading to sustainable profitability.

13. Mailchimp

Mailchimp is the #1 email and marketing automations brand helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

14. Hubspot Marketing Hub

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

15. Synder

The Synder platform saves you valuable time by fully automating your accounting and connecting all sales channels in a common ecosystem. Ideal for improving the growth of your online business.

16. Segment

Segment allows you to collect data from your web and mobile applications and provides key information about your customers and users for your marketing and product teams.

17. NotifyVisitors

NotifyVisitors is a comprehensive user engagement and marketing automation tool. It offers features like push notifications, in-app messages, surveys, and banners to help businesses engage their audience and enhance conversion rates. It's designed for businesses of all sizes, providing real-time analytics and A/B testing capabilities for effective marketing strategies. Its user-friendly interface allows easy customization of campaigns to suit specific business needs.

18. Contentful

Contentful is a cloud-based content management system (CMS) that allows users to create, manage and distribute content across various digital channels. It provides developers with a flexible and scalable platform for building modern applications while enabling non-technical team members to update content independently. Contentful supports a multi-language feature and integrates with various other platforms, making it a versatile tool for businesses.

19. DotCMS

DotCMS is an open-source, Java-based content management system (CMS) that allows users to build, deliver, and scale content-driven websites and applications. It offers features like multi-channel content delivery, personalization, and headless CMS capabilities. Its flexibility and scalability make it suitable for both small businesses and large enterprises.

20. Batch

Batch allows you to target and segment your users with push notifications and in-app messages. This platform also allows automating your campaigns for more engagement.

21. Contento

A headless CMS tailored to the needs of B2B and SaaS companies is the perfect tool for developers and marketing teams looking to build fast, beautiful websites. With an API driven approach, the CMS provides an intuitive user interface that streamlines content management and empowers teams to quickly publish new content.

This allows marketing teams to focus on creating great content and developers to quickly build and deploy powerful sites. In addition, the headless architecture eliminates the need for a backend, allowing for faster deployment and higher scalability. With this headless CMS, teams can quickly create engaging websites that drive better user experience and increased engagement.

22. Unbound

Unbound Commerce is an online-based Digital Experience Platforms (DXP) Software. Store and manage assets from a single digital asset management system. Share, reuse, and collaborate rich media and other assets using flexible search and retrieval features. Control change copy, alter algorithm settings - all without the help of IT.

Manage the most complex product information and share across all channels with ultra-configurable catalog schemas. Bridgeline's eCommerce Fulfilled™ offering provides strategic integration with the UPS Warehouse Management System - enabling efficient supply chain logistics that reduces operating costs, alleviates customer service constraints, and increases customer satisfaction.

23. Storyblok

Storyblok is an intelligent tool that helps businesses take care of their content in a systematic manner. The visual composer gives a preview of the changes users make to their websites, even before the changes go live. The content blocks allow developers to reuse components like teasers, grids or feature sections elsewhere, refilling them with new content each time if necessary. The tool comes with a robust and flexible plugin system to give users the power to extend the editor with custom fields like color picker or Google Maps location selector.

Users can define their content localization strategy to serve multiple countries and languages. The tool allows users to define multiple workflow stages of the content and publish only the approved changes. It lets users roll back changes with an unlimited version history and deleted content items can be restored from the trash bin as well. The solution transforms and caches images in a CDN for fast websites and applications.

24. Bloomfire

Bloomfire is a comprehensive knowledge engagement platform that helps businesses collect and centralize knowledge and insights that exist across the entire organization. It also makes this knowledge available to employees so they can do their work best, regardless of time and place. The gathered knowledge empowers team members to make decisions confidently and facilitates the organization's collective growth. The software makes it easy to share, find and collaborate on the knowledge that exists across the organization.

There are various texts, charts, images, audio and video formats available to share the knowledge among colleagues and customers. Bloomfire helps companies to focus on customer insights. It enables stakeholders across teams and locations to use market research while making business decisions. The platform provides on-demand knowledge to support agents and empowers them to offer exceptional customer service. Features like on-demand knowledge, seamless communication and a personalized way to access information make Bloomfire an important tool to improve any organization’s performance.

25. SalesReach

SalesReach provides a sales team with marketing-approved, funnel-appropriate assets ready to be deployed in a simple drag-and-drop web page builder. This tool facilitates a one-on-one connection with each prospect. This tool was built knowing that trust and velocity are closely aligned.

26. Tealium AudienceStream CDP

Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP has patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones that can then be used to create audiences.

27. ZeoCDP

Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.

28. Optimove

Optimove is a Relationship Marketing Hub powered by advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.

29. Planhat

Planhat is a customer platform built to give insights, manage workflow and drive customer experience. Planhat combines an elegant user experience with powerful enterprise architecture to offer simple solutions to complex business problems. From customer success to sales to marketing to product to finance, Planhat helps you help your customers achieve their goals.

5 Key Features to Look for in a Bloomreach Alternative

Bloomreach Alternatives

1. Advanced Customer Segmentation

When considering an alternative to Bloomreach, I recommend looking for a tool that can speak your customers' language. That means it should be able to segment your customers based on various factors such as demographics, purchasing history, and browsing habits. Advanced customer segmentation allows you to tailor your marketing efforts to meet the unique needs of each customer segment, ensuring a more personalized experience that drives engagement and conversions.

2. Real-Time Personalization

Another crucial feature to look for in a Bloomreach alternative is real-time personalization capabilities. This means that the tool you choose should be able to update content and recommendations in real-time based on what your customers are doing at the moment. Real-time personalization ensures that customers are always presented with the most relevant and timely content, increasing the chances of conversion and customer loyalty.

3. Recommendation Engine

A recommendation engine is a must-have feature in a Bloomreach alternative. It's all about guiding your customers to excellent choices, whether it's through personalized recommendations based on their browsing history and preferences or trending products that are popular among other customers. A robust recommendation engine can significantly boost your cross-selling and upselling efforts, driving revenue and customer satisfaction.

4. Data Collection and Analysis

The tool you choose as an alternative to Bloomreach should excel at data collection and analysis. It should be specialized in collecting customer information from various sources and interpreting that data to derive meaningful insights. Comprehensive data collection and analysis capabilities allow you to better understand your customers, predict their future behavior, and tailor your marketing efforts to meet their needs effectively.

5. Omnichannel Capabilities

Ensure that the alternative to Bloomreach you choose offers omnichannel capabilities. This means it should be able to deliver consistent, personalized experiences across various touchpoints, such as websites, mobile apps, email, and social media. Omnichannel capabilities are essential for providing a seamless and integrated customer experience, regardless of the channel a customer uses to interact with your brand.

Create Personalized Experiences That Drive Loyalty and Growth with Rengage — Book A Free Demo Today

Rengage is a powerful solution that allows you to deliver personalized customer journeys and unlock revenue from your existing user base. Our platform is designed to provide comprehensive insights and measurable outcomes without the need for code, making it an accessible tool for businesses of all sizes. With Rengage, you can easily manage and enhance customer journeys from onboarding to churn, ensuring that every touchpoint is optimized for success.

Journey Moments: Unleashing Micro-Segment Insights

Our Journey Moments feature provides valuable insights into your micro-segments, helping you to understand the behavior and preferences of specific user groups. By leveraging this data, you can create targeted campaigns that resonate with your audience, increasing the likelihood of conversion and retention.

Journey Builder: Intuitive Multi-Channel Automation

Rengage's Journey Builder empowers you to create personalized, multi-channel marketing campaigns with ease. Our intuitive interface allows you to design complex journeys that adapt to user behavior, ensuring that every touchpoint is relevant and engaging. By automating this process, you can free up time to focus on other strategic initiatives, confident that your customer journeys are optimized for success.

Insights Prediction and Attribution: Measuring Success

Our platform provides advanced insights that enable you to measure the success of your customer journeys accurately. By tracking key metrics and attributing conversions to specific touchpoints, you can identify areas for improvement and optimize future campaigns for maximum impact.

Book a Free Demo with Rengage Today!

If you're ready to transform your customer interactions into personalized experiences that drive loyalty and growth, book a free demo with Rengage today. Our team will walk you through the platform's features and demonstrate how it can help you unlock revenue from your existing user base. Start your journey to success with Rengage today!